September 8, 2026
How Data and APIs Are Supporting the Growth of Embedded Finance
Financial services are no longer limited to banking websites, financial institutions or standalone lending platforms. Businesses can now offer payments, credit and other financial services directly within the digital products their customers already use. A retailer can provide financing during checkout. An accounting platform can connect a business with funding when it needs working capital. A marketplace can offer sellers access to credit based on their business activity. These are practical examples of how embedded finance is becoming part of everyday digital transactions. Two key components underpin these experiences: data and application programming interfaces, commonly known as APIs. Data provides








